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Sales Goals, Slices, and the Therapy of Pizza Hello, pizza lovers. About fourteen years ago, I owned a couple of bakeries on the East Coast. I also had a website, and on that website I had a blog. The blog was supposed to be for “business,” but honestly, it was more like therapy. I wrote about everything except  business. I blogged about a race I ran, some political beliefs I had, and I even blogged about opening the door to my wife’s dance studio—which nearly got me jailed.